{"id":1411,"date":"2023-06-16T15:38:29","date_gmt":"2023-06-16T15:38:29","guid":{"rendered":"https:\/\/alvaroespinosa.es\/?post_type=project&p=1411"},"modified":"2025-06-13T11:06:22","modified_gmt":"2025-06-13T11:06:22","slug":"fnac","status":"publish","type":"project","link":"https:\/\/invertido.es\/?project=fnac","title":{"rendered":"Fnac"},"content":{"rendered":"

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Direcci\u00f3n de arte<\/span><\/p>\n

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Fnac Espa\u00f1a<\/strong><\/span><\/h3>\n

Reconectar con la Cultura<\/strong><\/span><\/h3>\n

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Cliente: Fnac Espa\u00f1a<\/p>\n

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Fnac tiene mucho que decir despu\u00e9s de 30 a\u00f1os en Espa\u00f1a, pero se ha planteado hablar de forma estrat\u00e9gica y divertida sobre la Cultura.<\/p>\n

El objetivo: seducir a tres generaciones. \u00bfPodemos dise\u00f1ar mano a mano con estrategas y especialistas para lograr enamorar a su p\u00fablico?<\/p>\n

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La direcci\u00f3n creativa en Fnac es un proyecto a largo plazo que a\u00fan sigue activo. Durante los \u00faltimos a\u00f1os hemos trabajado con sus p\u00fablicos internos y agencias como Ping\u00fcino Torreblanca o Recados Carmen para acercar la marca a la actualidad y tener una voz clara en el di\u00e1logo cultural espa\u00f1ol.<\/p>\n<\/div>\n<\/div>\n

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Si te falta calle cuando hablas de cultura, te falta Fnac.<\/p>\n<\/div>\n<\/div>\n

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Fnac se posiciona como la Cultura habitada.<\/p>\n<\/div>\n<\/div>\n

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Rejuvenecer la imagen de Fnac era prioritario.<\/p>\n<\/div>\n<\/div>\n

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Para conectar, hay que hablar el mismo lenguaje.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.7.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.7.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/invertido.es\/wp-content\/uploads\/2025\/06\/fnac7.png\u00bb title_text=\u00bbfnac7″ _builder_version=\u00bb4.10.8″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.8″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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Nueva imagen para Cultura Fnac, el blog de an\u00e1lisis y descubrimiento.<\/p>\n<\/div>\n<\/div>\n

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Redise\u00f1o del Premio Nuevo Talento.<\/p>\n<\/div>\n<\/div>\n

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Nueva imagen para los conciertos gratuitos.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.7.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.7.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/invertido.es\/wp-content\/uploads\/2025\/06\/Fnac2.png\u00bb title_text=\u00bbFnac2″ _builder_version=\u00bb4.10.8″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.8″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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El dise\u00f1o del ‘Animalario Literario’ vendi\u00f3 cientos de tote bags.<\/p>\n<\/div>\n<\/div>\n

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Ilustraci\u00f3n de las bolsas de verano.<\/p>\n<\/div>\n<\/div>\n

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El juego ‘Sopa de libros’ se dise\u00f1o de forma colaborativa con el personal de la marca.<\/p>\n<\/div>\n<\/div>\n

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Fnac prescribe libros sobre diversidad todo el a\u00f1o. Durante el Orgullo apoya la visibilidad LGTBI.<\/p>\n<\/div>\n<\/div>\n

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Campa\u00f1a sobre la actualizaci\u00f3n de Fnac Callao con la agencia Recados Carmen.<\/p>\n<\/div>\n<\/div>\n

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Direcci\u00f3n de arteFnac Espa\u00f1a Reconectar con la CulturaCliente: Fnac Espa\u00f1a Fnac tiene mucho que decir despu\u00e9s de 30 a\u00f1os en Espa\u00f1a, pero se ha planteado hablar de forma estrat\u00e9gica y divertida sobre la Cultura. El objetivo: seducir a tres generaciones. \u00bfPodemos dise\u00f1ar mano a mano con estrategas y especialistas para lograr enamorar a su p\u00fablico? […]<\/p>\n","protected":false},"author":1,"featured_media":1389,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[6],"project_tag":[],"class_list":["post-1411","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-direccion-de-arte"],"_links":{"self":[{"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/project\/1411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1411"}],"version-history":[{"count":5,"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/project\/1411\/revisions"}],"predecessor-version":[{"id":1606,"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/project\/1411\/revisions\/1606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/media\/1389"}],"wp:attachment":[{"href":"https:\/\/invertido.es\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1411"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=1411"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=1411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}