{"id":1580,"date":"2025-06-13T09:36:09","date_gmt":"2025-06-13T09:36:09","guid":{"rendered":"https:\/\/invertido.es\/?post_type=project&p=1580"},"modified":"2025-06-13T09:56:33","modified_gmt":"2025-06-13T09:56:33","slug":"happy-together","status":"publish","type":"project","link":"https:\/\/invertido.es\/?project=happy-together","title":{"rendered":"Happy Together"},"content":{"rendered":"

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Creatividad<\/span><\/p>\n

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Happy Together, el nuevo Club SPF<\/span><\/strong><\/h3>\n

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Cliente: Springfield<\/span><\/p>\n

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\u201cHappy Together\u201d es un paraguas creativo con el que Springfield presenta Club. Ofrece en un esquema de niveles (friend, fan y lover) que premia a sus socios.<\/p>\n

El reto era crear la identidad del club: concepto, imagen, nombre, iconograf\u00eda, tono\u2026 definiendo junto al equipo las din\u00e1micas y puesta en marcha.<\/p>\n

\u00bfEl resultado? Nuevas propuestas y conversaciones para un cliente cada vez m\u00e1s exigente, millones de views, miles de participaciones en cada acci\u00f3n.<\/p>\n

\u00abHappy Together\u00bb es un proyecto de direcci\u00f3n creativa realizado con la Agencia People.<\/p>\n<\/div>\n<\/div>\n

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Video de lanzamiento de \u00abHappy Together\u00bb<\/p>\n<\/div>\n<\/div>\n

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Presentaci\u00f3n del club a los socios.<\/p>\n<\/div>\n<\/div>\n

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El club forma parte de las tiendas Springfield.<\/p>\n<\/div>\n<\/div>\n

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Nueva web para el club.<\/p>\n<\/div>\n<\/div>\n

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\u00abHappy Together\u00bb es una nueva conversaci\u00f3n con los clientes de SPF.<\/p>\n<\/div>\n<\/div>\n

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CreatividadHappy Together, el nuevo Club SPFCliente: Springfield \u201cHappy Together\u201d es un paraguas creativo con el que Springfield presenta Club. Ofrece en un esquema de niveles (friend, fan y lover) que premia a sus socios. El reto era crear la identidad del club: concepto, imagen, nombre, iconograf\u00eda, tono\u2026 definiendo junto al equipo las din\u00e1micas y puesta […]<\/p>\n","protected":false},"author":1,"featured_media":1307,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[6],"project_tag":[],"class_list":["post-1580","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-direccion-de-arte"],"_links":{"self":[{"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/project\/1580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1580"}],"version-history":[{"count":3,"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/project\/1580\/revisions"}],"predecessor-version":[{"id":1589,"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/project\/1580\/revisions\/1589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=\/wp\/v2\/media\/1307"}],"wp:attachment":[{"href":"https:\/\/invertido.es\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1580"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=1580"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/invertido.es\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=1580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}